Becoming an Alpha Male

Does this sound like you? It is safe to say that you are the person that ladies simply need to be companions with? Do you have loads of ladies buddies however not darlings? Do ladies attempt to push you around, control you or settle on all the choices in your relationship? Do you wish you had the certainty and legitimate nearness to be responsible for social and business situations?Do your own uncertainties shield you from accomplishing your own latent capacity? Do you wish your sexual coexistence was progressively inventive, colorful and satisfying? This is the situation of what nature calls the beta male †the lesser man.The beta male psychologists away from plain sight and once in a while applies any kind of control. He permits himself to be the fallback fellow for ladies, to be constrained by them, and consigned uniquely to agamic buddies. He gets next to no sex, and what he gets is uncreative and exhausting. He can't stand up for himself with ladies or men and has almost no opportunity of accomplishing his fantasy throughout everyday life and love. Beta guys make every effort to attempt to satisfy a lady, however regardless of how enthusiastically they attempt, ladies simply drive them away and push them around.Beta guys are exploited by their companions and by their female allies. Beta guys are the â€Å"nice guys† who become involved with the trap of tricky games that ladies play and wind up missing out in all manners conceivable while their companions, the alpha guys, get all the hot ladies and all the sex they can deal with. Sooner or later, these beta guys drop out of the real world and become even less appealing to ladies. Shake off the beta male picture now! Figure out how to be the alpha male! Be the main person to get this hot new guide on the most proficient method to order consideration from ladies by learning the strategies of the alpha male!The alpha male consistently gets the primary pick of lady due to the abilities that you will learn in this energizing new guide. Be the ace of sexual encounters and social open doors beyond anything you could ever imagine. The alpha male gets what he needs, and that person can be and will be you! You can and will be an alpha male. Disregard what you have ever thought about identifying with ladies as a beta male. This useful and creative new book, Becoming an Alpha Male, will retrain you in how to be prevailing, forceful and totally overwhelming to ladies. That beta male disposition will be gone forever!Beta guys are every now and again the subject of maltreatment by hot ladies. How often have you gone out on the town a lady, just to return her to your place to discover that she doesn’t need to have a close connection with you since she considers you to be only a â€Å"friend†. What's more, how frequently does appear as though that the harder you attempted to satisfy a lady, the more she sees you as a simply that †a decent companion and wouldn't like to ta ke the relationship with you further. These circumstances happen in light of the fact that hot ladies have taken in the advantages of going after what they accept to be men’s intentions †wanting them for sex or dating!.In numerous circumstances, beta guys consistently surrender capacity to the hot ladies who at that point become exhausted with being viewed as unrivaled by these very folks. She is really searching for the person who will be a test to her. This person will regard her as only an equivalent or less and be sure of his capacity to pull in her without depending on giving costly endowments, performing favors, or unreasonably bringing himself down to win her endorsement. This is the conduct that she finds alluring. The person who can do this radiates an internal conviction that he thinks he can draw in ladies, and ladies are pulled in to this peaceful self-confidence.Consequently, alphas are powerful to ladies. The betas who do all that they can to prevail upon a woman’s endorsement are disrupting their own endeavors, and the more they attempt, the more ladies are killed by them. †How can one shed off the beta male picture to move into the alpha male zone, or †How can one develop and show all the characteristics of an alpha male that will discreetly draw in ladies, without wanting to and past their own mindfulness? These will be among the significant difficulties tended to in this book, which you will learn in the wake of going over the tips in detail.This article offers just a skeletal see of the strategies and procedures included. Get a total and FREE COPY of the book now for a careful clarification on the tips. Likewise, it is no fantasy that hot ladies are habitually given their capacity by beta guys, who are happy to acknowledge bargains and even self-maltreatment so as to get these ladies. This conduct makes hot ladies bizarrely self-important and prepared to stroll over you on the off chance that you are believed to be the following person that is pursuing her. Therefore betas find getting these ladies to date them to be about impossible.If you don't wish to agree to less, be that as it may, this book is for you. It will show you how to restore the playing field, how to turn into the predominant party in the relationship, how to get hot ladies to give up those forces that they have been given by the betas, and get them to intuitively give up to you. Tips to empower you to abstain from playing into a hot woman’s games, to abstain from being mishandled by her like the betas who unintentionally turned into her casualties, will be canvassed top to bottom in the book, as will the tips on the best way to bring down a hot woman’s regard and conscience, or arrogance.All these will divert you from being a predator to the objective and make you significantly more unique and harder-to-get than other men, and you can abandon being the tracker to the pursued. While betas long to lay down with a hot lady, however neglect to stand out enough to be noticed, you would have the option to lay down with numerous as you wish and cause hot ladies to acknowledge bargains so as to be with you, on the off chance that you figure out how to build up the Alpha Male blend of internal identity certainty and manly strength that draws in ladies. As it were, you can even have hot ladies endure misuses and abuses from you, and they will in any case long to lay down with you.Therefore, this book shows you the tips on the most proficient method to move rapidly through change stage from being a beta into a hot, certain, yet additionally prevailing alpha male that pulls in hot ladies and makes them seek after you. Keeping up their edge of intensity, alpha guys draw in hot ladies to them, yet don't need to acknowledge any trade offs themselves and can even have their own picks and choices of any hot ladies they wish. Hot ladies basically can't meddle and obstruct their choices! Have you at any po int perceived how effectively snaps dispose of their decisions of lovely darlings and get themselves new ones nearly effortlessly?Jerks are one outrageous case of guys who draw in with strength and self-assurance. Be that as it may, alpha guys can accomplish a similar thing without being as damaging as rascals. The closeness, be that as it may, is that by being an alpha male, you will get ladies, particularly hot ladies, with progress, and not get hurled over by haughty cuties! Those days will be history entirely soon. And all these and more will be accelerated into real factors, however just in the event that you figure out how to change yourself from being a beta male today into a predominant, alpha male, which is the proposed reason for this digital book.

Country of the Bad Wolfes Essay Example | Topics and Well Written Essays - 1250 words

Nation of the Bad Wolfes - Essay Example Samuel incidentally murders a gatekeeper, and afterward joins under a false name for the Army to evade arraignment, while John moves to graduate in law from Dartmouth. The family follows its predetermination to Mexico where they meet Edward Little, a strange American representative who later gets associated with Porfirio Diaz who administered the nation for more than thirty years before being removed through the 1910 Revolution. Through this grieved timeframe in America and Mexico, Diaz increments in influence with the Wolfes developing more extravagant and more extravagant, manufacturing forward their fierce history and rearing a fearsome heritage. There are parts of this novel that could be made sense of as a fantasy despite the fact that there could be some reality in them. Blake is known to be â€Å"a ace at meshing chronicled reality into fiction† as indicated by Leonard and in fact utilizes maverick legends, blessed messengers, evil presences and duels to impart to his crowd. As indicated by Bertens, analysis would see books as a fantasy however they would have some fact to convey (133). Actually, Theisson contends that â€Å"fiction frequently gets the messages across when dry news-casting fails.† There could be requirement for more profound understanding before reality could be gotten a handle on when the creator utilizes fiction in presenting the secretive Edward Little and furthermore in the entire novel where blood is a genuine factor that continues even across topography and ages enables the creator to go over the hugeness of blood association in this novel. The men in this novel have been utilized to depict the existent sexual pressure in the general public as they believe ladies to be objects of fulfillment and that they can have the same number of as they so wish. The arrangement of twins, Samuel and John engage in duels and tempt different dazzling women (Blake 67). On the opposite side, the ladies assume a significant job as they are depicted as darlings and parental figures who assume a basic job in giving life starting with one age then onto the next. One of

6 Great Places to Study (The Pros and Cons)

6 Great Places to Study (The Pros and Cons) 6 Great Places to Study (The Pros and Cons) When you’re reading for class or a test, you need the ideal condition to ensure you don’t get diverted. Everybody is diverse in this regard, however for the most part your place of study ought to be calm and uncluttered, with simple access to all that you requirement for changing. The best spot for you will along these lines rely upon your own prerequisites, however in this post we offer a fast summary of a portion of your choices for spots to study†¦ The Library The exemplary first stop for the diligently disposed, open and grounds libraries are intended to offer all the conveniences you might want while examining. Professionals: Lots of books; free web; supportive custodians; implemented quietness Cons: Can include a hyper scramble for work space; individuals making out in the reference area; slight peril of experiencing apparitions Apartment On the off chance that you can’t discover space at the library, working from your apartment is a practical other option (as long as your flat mate will disregard you for a considerable length of time). Stars: Familiar condition; simple access to your own books; opportunity to nibble Cons: Easy to get occupied; uproarious flat mates; vicinity to bed makes snoozing enticing Somebody Else’s House In a perfect world this ought to be somebody you know and you ought to ask first, else you might be submitting a lawful offense. Professionals: Fewer home interruptions; accessibility of â€Å"study buddy† to keep you on target; somebody to make espresso for you Cons: Have to arrange with study mate; may need to make espresso for another person Coffeehouses Nowadays, coffeehouses are constantly stuffed with understudies, yearning authors, jobbing entertainers and by and large bohemian sorts. In fact, a large portion of them are there working low maintenance as baristas, yet coffeehouses are likewise a decent spot to proceed to examine. Geniuses: Peaceful spot to sit for quite a long time perusing/composing; free Wi-Fi; certainly won’t need to make your own espresso Cons: Can get costly without devotion card; caught up with during top hours; solid chance of creating caffeine compulsion The Park Because of tablets, cell phones and meandering web associations, concentrating outside has never been simpler! Simply make sure to check the climate gauge before heading outside†¦ Stars: Fresh air; simple to locate a calm spot away from others; encompassing birdsong Cons: Chance of downpour; creepy crawly chomps; absence of electrical outlets; may get upset by errant joggers Space As a last resort as you continued looking for a quiet spot away from the buzzing about of present day life, you can generally seize a rocket boat and depart the Earth out and out. Geniuses: Definitely tranquil; great view Cons: Rocket fuel costly; greatness of the universe can become diverting Are there any acceptable spots to consider weve overlooked? Or on the other hand do you think going to space is unfeasible? Provided that this is true, told us in the remarks!

Essay Cold War Social Changes free essay sample

What social changes were produces to residents in the United States during the Cold War? The Cold War started due to a discussion between two world superpowers, the United States and the USSR. The USSR worked as Communist government and the United States worked with Capitalism. After the United States wound up winning the Cold War and the Soviet Union fallen, the United States turned into the main world superpower and still is today. That rolls out enormous social improvement in American culture. Social developments start to show up, which battled for self-assurance and equity The individual is political. (Joan D. 2012) That’s an expression that speaks to the new social change in US during the 60s and 70s; the Womens Liberation Movement was one of them. During the 60s, ladies were decline initiative positions and exercises were denied and they didn’t have any acknowledgment earned. By the center of 1960s, ladies begin to respond and persuade themselves to dissent for their privileges. We will compose a custom exposition test on Exposition Cold War Social Changes or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page First in the social equality development, with an announcement composed by Mary King and Casey Hayden, and in the counter war development ‘‘women radicals started to request value and regard as activists. ’ According to Reich, Western human progress, or private enterprise government, had caused individuals to get some information about sexual ethical quality. In any case, because of different present day social and logical associations or gatherings, sexuality will be just because a wellspring of data and will bring full human independence. The principal anti-conception medication pill, went available inâ 1960. As indicated by Nancy L, after five years, 6 million American ladies were on the Pill. Youngsters or youthful grown-ups were the genuine warriors on this sexual insurgency. They were the once who assumed control over their sexuality. Theâ hippieâ was an initially subculture across the United Statesâ during the 60s. They just because experience the biggest uncontrolled pestilence with medications all things considered. Youll burrow it, its cool.  Was the reason for them to expend all sort of medications and get high. They believe that you were made to appreciate life as far as possible, without any second thoughts. That was opportunity for them. Another huge development that flower children begin to help was the gay marriage. Individuals begin to feel with more freedom to pick with whom they need to consume their time on earth. The law may not consider their relationships genuine, however the couples that wedded absolutely did. Private enterprise message is: be free and uncover yourself. To be or would whatever you like to do, as long as you don’t abuse the privilege of others. The privilege of other is the normal furthest reaches of your opportunity. Conversely, in communism the state figures out which practices are affirmed or not thinking in the ‘‘common good’’. Cohen, N. L. (20 de February de 2013). How the Sexual Revolution Changed America Forever. Obtenido de Alternet: http://www. alternet. organization/story/153969/how_the_sexual_revolution_changed_america_forever Holz, M. (20 de February de 2012). Whatever Happened to the Sexual Revolution? Obtenido de Processedworld: http://www. processedworld. com/Issues/issue18/i18what. htm Mandle, J. D. (20 de February de 2013). How Political is the Personal? : Identity Politics, Feminism and Social Change. Obtenido de WMST-L: http://userpages. umbc. edu/~korenman/wmst/identity_pol. html sexology, M. h. (20 de February de 2013). THE SEXUAL REVOLUTION. Obtenido de Magnus hirschfeld document for sexology: http://www2. hu-berlin. de/sexology/ATLAS_EN/html/the_sexual_revolution. html Stone, S. (20 de February de 2012). Flower children amp; Drugs. Obtenido de Hipplanet. : http://www. hipplanet. com/books/atoz/drugs. htm

Parliamentary Supremacy Essay

â€Å"In the nonappearance of a composed constitution, the UK Parliament is the sovereign law-production power, unequipped for restricting its own capacity, or being constrained by an outside power.† Without an unwritten, or rather, uncodified constitution, the convention of Parliamentary incomparability (additionally called â€Å"Parliamentary sovereignty†) develops as a guideline factor conceding authenticity to the activity of government power inside the UK. The precept of Parliamentary incomparability is a lot of decides that decide how courts should move toward Acts of Parliament. This incorporates rules relating to how courts should deal with conflicting arrangements, or Acts, just as the status appended to an Act of Parliament. This tenet perceives Parliament as the at last preeminent, sovereign law-production body inside the UK. The guidelines that develop the tenet of Parliamentary Supremacy might be found in various sources; case law, established shows, rule law, and the composition of celebrated scholastics. The reason for this exposition is to examine the degree to which the UK Parliament is â€Å"the sovereign law-production power, unequipped for restricting its own capacity, or being constrained by an outside power.† Whenever the sway of the UK Parliament is referenced, Prof A.V. Dicey’s exemplary, three-point definition comes into view. As per Dicey, a) Parliament has the option to make or unmake any law whatever, b) no Parliament can tie a future Parliament, and c) individual or body has the privilege to supersede an Act of Parliament. The three focuses given above sum up the Doctrine of Parliamentary Supremacy (or Sovereignty). Dicey’s first and last focuses, relating to Parliament reserving the option to enact on any issue and no individual or body having the option to abrogate those laws, have been emphatically affirmed by UK courts. Judges have more than once maintained the standards of Parliamentary sway, in cases and statements. Sir Ivor Jennings once expressed â€Å"Parliament can administer to boycott smoking in the city of Paris; Parliament can lawfully make a man into a woman.† In Madzimbamuto v Lardner-Burke (1969), Lord Reid expressed â€Å"It is regularly said that it would beâ unconstitutional for the UK parliament to do certain things†¦but that doesn't mean it is past the intensity of parliament to do such things.† Similarly, in ex parte Simms and O’Brien (1999), Lord Hoffman expressed â€Å"Parliamentary power implies Parliament can†¦legslate in opposition to major human rights.† In Brit Railways Boards v Pickin (1974) and Edinburgh and Dalkeith Rly Co v Wauchope (1842), the courts wouldn't challenge the legitimacy of an Act of Parliament, paying little heed to procedural blemishes. This offered ascend to what is currently the â€Å"Enrolled Bill Rule†-which is courts won't look past the â€Å"Parliamentary roll.† In Jackson v AG (2005), the legi timacy of the Act of Parliament 1949 and ensuing Acts went under that strategy, was addressed. The idea of Parliamentary matchless quality was tested in obiter proclamations of three adjudicators; be that as it may, the Acts were controlled as substantial and the power of Parliament was again affirmed by the courts. Dicey’s second point identifies with Parliament being not able to tie its’ replacements. The component through which courts offer impact to this point is known as the â€Å"doctrine of suggested repeal.† This expects courts to authorize the last mentioned, and impliedly repeal the previous, when two Acts strife with one another. This is exemplified in the Ellen Street Estates Ltd v Minister of Health (1934). Thoburn v Sunderland City Council (2002) inspected the convention of inferred repeal all the more intently and held there is an extraordinary class of resolutions, called, â€Å"constitutional statutes†, that can't be impliedly canceled. Or maybe, they must be explicitly revoked. These established resolutions are those characterizing essential rights, for example, the Magna Carta and Bill of Rights 1689. The Act of Union 1706 Act planned to tie future UK Parliaments, however that in the end fizzled. In MacCormick v Lord Advocate (1953), it was contende d the guideline of Parliamentary power isn't perceived in Scottish law. The â€Å"manner and structure argument† proclaims that despite the fact that there is no restriction to the topic on which Parliament can administer, and a Parliament can't tie its replacements, the way and structure where it enacts might be constrained. Exceptional methodology for enactment might be set somewhere near the courts. This was outlined in Minister of the Interior v Harris (1952). The two factors that challenge the idea of Parliamentary sway areâ the ECA 1972 and the HRA 1998. EctJ decisions are authoritative on all UK courts, and as indicated by S.2 of the ECA 1972, all Acts of Parliament are to be understood by EU law. EctHR decisions are not carefully authoritative on the UK Supreme Court (once in the past House of Lords), yet the HRA 1998 requires all enactment to be deciphered by Convention rights. In the event that an Act of Parliament is inconsistent with the HRA, a â€Å"declaration of incompatibility† will be given by the courts yet the Act will stay in power until Parliament corrects it. This â€Å"declaration of incompatibility,† truth be told, enphasises the sway of Parliament. In the Jackson case, Lord Hope expresses the matchless quality of Community law restricts the power of the UK Parliament. In synopsis, it shows up the UK Parliament, to a huge degree, is a â€Å"sovereign law-production power, unequipped for constraining its own power,† as prove by numerous cases referenced previously. Parliament can administer on any topic it decides to, and no body has the power t abrogate an Act of Parliament. As showed by the Enrolled Bill Rule, even procedural blemishes can't negate an Act of Parliament. Be that as it may, it is constrained marginally by outer forces, for example, the ECA 1972, the HRA 1998, and unique techniques might be set down to make enactment troublesome. Be that as it may, the way that Parliament, willingly, decided to pass the ECA and HRA shows that these Acts don't constrain its’ sway. Parliament can, all things considered, enact to fix the previously mentioned Acts and techniques in the event that it decides to. The expression â€Å"what the sovereign establishes in Parliament is law† stays a genuinely precise encapsulation of the pre cept of Parliamentary Sovereignty.

A Competitive Edge Writing Consultants in the Job Search Richmond Writing

A Competitive Edge Writing Consultants in the Job Search Richmond Writing This column was submitted by Steven Inglis, Writing Center Alumnus, Class of 2011. This past summer I had the privilege of working as an intern at Nationwide’s Government Relations office in Washington, DC. As part of a team that functions as a liaison between the company, its clients, and the Federal Government, I quickly found that the skills I used and taught as a Writing Consultant were invaluable to my job. The more I thought about it, the experience gained writing, editing, mentoring, organizing endless drafts of papers, and working with clients (both teachers and students) provided skills that are applicable and transferable to any job. Current Writing Consultants: many of you already have (or will soon be searching for) internships and job opportunities for this coming summer. Although this may seem like a long time from now, I encourage each of you to realize the value of the experience you are gaining and how it can be cited on your resume, in interviews, and finally used in the workplace. From my own experience, I can say without reservation that working as a Writing Consultant helped me most with the following: First and most obviously, writing and editing. From simple e-mails to high-level industry documents and letters to Congressmen, my supervisors were impressed that I could not only draft an error-free document the first time around, but also demonstrate an uncanny attention to detail when peer reviewing. I could provide substantive recommendations on organization and presentation of an argument or message. This is something we work with daily as Writing Consultants, and a skill that is vital to a majority of jobs. Consider this: a 2004 College Board survey found that 86% of responding companies would frown upon poorly written job applications, and 80% of jobs in the most rapidly expanding service sectors required writing skills. This certainly lends credence to their claim that writing is increasingly a “gatekeeper” or “threshold skill” in the job market. For more, see Writing: A Ticket or a Ticket Out (CollegeBoard 2004). Second, organization. Writing consulting will teach you how to stay organized during even the most hectic situations, which I came across frequently during my internship. I am sure many of you have experienced how stressful it can be to have sixteen drafts to read and track, sixteen appointments to set up, and professors to keep regularly updated, all on or near the week(s) you have your own midterms and essays to tackle. Stressful as it may be, this offers considerable perspective and helps build habits that can be carried forth throughout your career. Third, communication. Writing consulting is a client-based process. It helps you learn how to communicate with professors on a professional level, as well as with other students at a peer and mentor level. Likewise, mature and respectful interaction with clients as well as coworkers is inherent to any and every workplace. Although this list goes on, I feel the message is very clear. Rare is the occasion that you will encounter a job posting that leaves out key qualifications like ‘detail-oriented,’ ‘effective written and verbal communicator,’ ‘strong writing skills,’ and ‘highly organized.’ Indeed, as a Writing Consultant, you will continue to develop all of the above, which you can draw upon in interviews (to help you land the job) and in the workplace (to allow you to excel at the job). As for me, I was happy to be offered a highly regarded full-time position with that same Nationwide office in August. Speaking from experience, I am confident that your work as a Writing Consultant will give you a significant edge in the job hunt and allow you to stand out as the “real world” approaches.

Aluminum foil industry - Free Essay Example

ABSTRACT This research is an attempt at understanding the Retail Market Scenario of Aluminium Foil Industry in Mumbai. It studies the distribution channel in the industry, factors that have led to the presence of strong brands like Freshwrapp and the likes in the Kitchen Foil sector. It also includes a detailed study of the impact of Advertising Sales promotion on Direct Sale and Brand Awareness in the said product category. The main Objectives are to infer whether advertising/ Sales promotion helps Direct Sale and Brand Awareness, to make the awareness of the product to let the customers know, what our product is, its benefit and advantages. How our product is different from competitors product. The methodologies used in the project revolve primarily around primary and secondary data collection via published reports of competitors and via survey (exploratory research). The findings are that the brand awareness of the product has increased more than double within two months duration and now we should promote the specific quality of our product and increase the sales by converting the awareness of the product into sales. About The Company INTRODUTION Name of the Organization: Eggfirst BBN India Advertising Design Pvt. Ltd. Establishment Year-2004 Firm Type-Pvt. Ltd. Nature of Business- Advertising Designing Level to Expand-International Philosophy: At Eggfirst BBN India, we share similar sentiments. And to achieve that, we work that extra hard. We put in that extra effort. We stretch that extra mile. And it all directly translates into superlative work for you. We follow the old fashioned mantra your success is our glory. Values- Integrity Honesty in every action Commitment On the foundation of integrity, doing whatever it takes to deliver, as promised. Passion Missionary zeal arising out of an emotional engagement with work Seamlessness Thinking and working together across functional silos, hierarchy levels, businesses And geographies. Strategy Planning and Research It all starts with providing a strategic direction for clients objectives. Strategy Planning:Putting years of experience and expertise to use, they formulate a unique, insightful strategy to successfully achieve clients marketing objectives. Market Research:Eggfirst backs their experience and knowledge by intensive and incisive research. Thoroughly analyzing the market conditions, current trends, case studies, competition and opportunitiesall to arrive at a winning strategy. Creative Strategy and Execution Eggfirst thoughts are often limited by a straightjacket of habits, norms, conventions and presumptions. Add to that iron boots of the fear of failure. Theres need to break-away from the constraints of traditionalism and explore the unknown. Unbound even by infinity. Thats exactly what Eggfirst do. They use creativity to give clients their brand the uniqueness. SERVICES Brand Building and Corporate Identity:A distinct brand identity that stands out from the crowd in a meaningful way. Campaign:Integrated messaging across media. Print:Strategically aligned and creatively driven ads newspaper, magazine and other print media. AV/ Multimedia:TVCs as well as audio-visual representation (linear or non-linear) for corporate presentations, product presentations, launch presentations, demo presentations, etc. Radio:Innovative, meaningful and effective radio jingles to communicate your message. Outdoor:Traditional outdoor collateral like hoardings, banners and bus-panels as well as BTL collateral such as wall paintings and shop-signages. Events, Exhibitions and Promotions:Event, Exhibition and Promotion specific campaigns that include theme ideation, pre-invitation mailers, stall backdrop design, event collateral design, AV presentation, post-event mailers and gift ideas. Internal Communication:Campaign ideation and execution for internally spreading specific messages like Customer Sensitivity, Employee/ Customer Feedback, Training/ Induction, CSR, IT Awareness, Voice of Employee, Employee Motivation etc Sales and Marketing Collateral:Newsletters, brochures, presentations, white papers, case studies, data sheets, POP collateral, posters, etc. Web:Interactive website using various technology platforms, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive traffic, and online campaigns (banners, mailers, newsletters etc.) including pay-per-lead email campaign. Direct Marketing:Communicating on a one-on-one basis with clients target audience through direct mailers, SMS campaign, telemarketing and other traditional as well as innovative direct marketing tools. SWOT ANALYSIS- a) STENGTH- Satisfy all needs of their customers. Delivering on time Creative and innovative in advertisement segment Quality output They have global exposure as well, with higher rewards appreciation. Team working environment is very efficient. b) WEAKNESS- Relatively new player in an extremely competitive business sector Not active into ATL advertising yet c) OPPORTUNITIES Can enter the global markets to attract global customers. Clients coming with new products to get advertisement. d) THREAT- Established Players as Competitors from domestic and international market Customers preference and taste being changed every now and then Relatively naive in the ever-blooming Advertising industry. Eggfirst BBN India is the Indian arm of BBN International, based out of Mumbai, India. A full-service advertising agency, Eggfirst offers end-to-end creative solutions for various business challenges. They are passionate about creating and fostering brands. They have a simple purpose: Create brands that people will love remember and buy. Through a combination of research, strategy, creativity and technology, they help their clients discover the potential of their brand, and unleash it. Some successful Contract- Jab ghar ki raunak badhani ho, diwaron ko jab sajana ho Come to, Eggfirst BBN India. The India focused arm of BBN International, Eggfirst BBN India is a full service ad agency offering end-to-end creative solutions for energizing brands. Paani mein rehkar bhi yeh kam gale, dhero kapde dhoye aur zyaada chale! Thats what most clients look for in their ad agency and thats exactly what they will find at Eggfirst BBN India. Combining the agility speed of a Concorde and the performance reliability of a Boeing 747, Eggfirst will take your brand on an enriching journey of aah se ah-a tak. Zyaada de ujala, din-o-din chalne wala, Eggfirst has soaked in the Indian summer for years now. Working at the ground level with some of the leading brands in India, they have rolled delightfully in the muddy puddle of marketing advertising, only to realise daag achche hai. Dhero Kapde dhoye aur Zyaada chale. Thats Eggfirst. Coming to Eggfirst BBN India with a marketing problem is like going to a restaurant when youre really hungry. Theres everything you care for (End-to-end advertising solutions). It offers a seven course meal (Research, Branding strategy, Creative strategy, Creative rendition, Media planning, Media buying, Launch). With the flavouring of clients choice (Creative, direct, humorous, emotional). Every item on the platter gets Eggfirsts special attention right from the time of handpicking the raw materials till the time they lays it out for their clients. Its a wholesome experience. Not only will the delicious food leave the client satisfied and delighted, the quality of service will simply stun them. Media planning and buying The final frontier, connecting with clients target audience in the most effective way Each brand is unique. So how why should the medium be common? Long back, a farmer in England, who used to rent out his cows to companies, came up with a unique and an extremely effective marketing strategy. He sprayed company logos on the cows. This helped the companies get recognition and visibility; increasing their brand equity.. Media Planning:Planning a mix of media, a judicious blend of traditional and innovative, in a way that it helps clients break-through-the-clutter and reach out to their target audience effectively Media Buying:Capabilities to buy media that best suits the strategy. Moreover, ensuring that non-availability is never an obstacle in clients path Windfall Translating a product into a brand; a successful brand its easier said than done. An exceptional brand success story is scripted with an exceptional culture. And thats precisely what clients will find at Eggfirst BBN India. And a lot more Globalization Integration of global expertise and network with incisive understanding of Indian conditions The sales and marketing harmony Driven by the understanding that sale is the ultimate aim and marketing the means. Adding value, subtracting expenses Focused on adding tangible value, reducing wastages If clients were a lanternEggfirst would be the oil. If clients were a pajama, Eggfirst would be the strings. Clients Oberoi Eureka Forbes Honeywell Johnson Johnson HDFC Bank Deutsche Bank Ten sports Star JP Morgan etc. Objective of the project: To infer whether Advertising/ Sales promotion helps Direct Sale and Brand Awareness. To make the awareness of the product. To let the customers know, what our product is, its benefit and advantages. How our product is different from competitors product. Methodology: The methodology followed in this project involved the following Phases: Collection of Data Type of the project Analysis of Data Conclusion Recommendation Data Collection- Data is collected by following methods- Qualitative Research: Primary Research Field Work. Secondary Research Online. Comparative/ Industry analysis Qualitative Research: Qualitative Research is about investigating the features of a market through in-depth research that explores the background and context for decision making. There are two main qualitative methods depth interviews and focus groups. However qualitative research can also include techniques such as usability testing, brainstorming sessions and vox pop surveys. Primary Research- Primary research involves gettingoriginal datadirectly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business This is about filling up questionnaire, and the questionnaires were filled by Retailers as well as Consumers with two different sets of Questions. I have done research at following places. Western Suburbs: Kandivli 6.Santacruz Bandra 7. Jogeshwari Dadar 8. Malad Lower Parel 9. Andheri Powai 10. Goregaon South Bombay: Colaba Napean Sea Road Kemps Corner Central Suburbs: Kurla Chembur New Bombay: Farthest Vashi Sanpada Total Samples: 300 (min) Secondary Research- Secondary marketing research, or desk research,already exist in one form or another. It is relatively cheap, and can be conducted quite quickly .However, it tends to have been collected for reasons other than for the problem or objective at hand. So it may be untargeted, and difficult to use to make comparisons (e.g. financial data gather on Australian pensions will be different to data on Italian pensions). Comparative/ Industry analysis- Comparative or industry analysis is includes analysis with respect to another player in the same field. It gives real picture where product stands in the market. Type of the project- Market research project Analysis of Data This involves analysis of data collected by above methods. Conclusion Recommendation After completion of the entire analysis, interpretation recommendation were made on the basis of figures and diagrams. Limitations of the study: Inadequate information. Sample Size. Cannot disclose the product name as per companys guideline. Misleading answers that might affect our conclusion. Unwillingness of the Retailer to answer. Biases and prejudice due to Sales margins on the Retailers opinions. Market size of aluminium foil- Aluminium foil is widely used, the experts according to their characteristics of different applications, it is divided into more than 20 varieties. Different countries due to differences in levels of economic development, consumption structure of aluminium foil big gap there. Developed countries in Europe and the United States, aluminium foil packaging products for 70 percent of the total demand. In the Chinese market, aluminium is mainly used as industrial raw materials; manufacturing, packaging and aluminium foil only 30 percent of the total domestic demand. Into the 21st century, market competition and product homogeneity of trends, to stimulate the rapid development of the product packaging. 2002, the global packaging market size has more than 500 billion U.S. dollars The estimated markets for aluminium foil containers are as follows: Competitive Analysis of Alumunium foil: LAST PRICE MARKET CAPT. SALES TURNOVER NET PROFIT TOTAL ASSET HINDALCO 209.00 40009.80 19536.28 1915.63 34,267.87 NALCO 97.55 25140.96 5158.00 832.60 10395.58 CENTURY EXTR 5.15 42.20 122.71 5.35 64.85 MAAN ALUMINIUM 52.15 17.63 68.88 1.91 29.83 GUL FOIL 77.80 63.81 131.03 3.20 119.22 The above analysis shows that who the major players in aluminium industry. Hindalco holds the 1st position and Gul Foil is on 5th position. LITERATURE REVIEW What is Aluminum Foil- Aluminium foil is the thin metal leaf aluminium with a thickness of not more than 0.2 mm. However, most commonly used foils have thickness of 0.006 mm. It is used for various reasons like, packaging of food, packaging of pharmaceuticals product etc. Packaging today responds to consumers demands for choice and convenience as well as changed production and distribution conditions and systems. By safeguarding product quality, packaging allows products to be transported and distributed locally, regionally and even globally, thereby making valuable food resources available to a wider population. In modern households, people increasingly turn to the use of fully-prepared meals, canned and frozen foods, in a wide variety of portion sizes, to save time in cooking and preparing meals. Packaging makes this possible. Raw Materials Aluminum numbers among the most abundant elements: after oxygen and silicon, it is the most plentiful element found in the earths surface, making up over eight percent of the crust to a depth of ten miles and appearing in almost every common rock. However, aluminum does not occur in its pure, metallic form but rather as hydrated aluminum oxide (a mixture of water and alumina) combined with silica, iron oxide, and titania. The most significant aluminum ore is bauxite, named after the French town of Les Baux where it was discovered in 1821. Bauxite contains iron and hydrated aluminum oxide, with the latter representing its largest constituent material. At present, bauxite is plentiful enough so that only deposits with an aluminum oxide content of forty-five percent or more are mined to make aluminum. Concentrated deposits are found in both the northern and southern hemispheres, with most of the ore used in the United States coming from the West Indies, North America, and Australia. Since bauxite occurs so close to the earths surface, mining procedures are relatively simple. Explosives are used to open up large pits in bauxite beds, after which the top layers of dirt and rock are cleared away. The exposed ore is then removed with front end loaders, piled in trucks or railroad cars, and transported to processing plants. Bauxite is heavy (ge nerally, one ton of aluminum can be produced from four to six tons of the ore), so, to reduce the cost of transporting it, these plants are often situated as close as possible to the bauxite mines. The Manufacturing Process Extracting pure aluminum from bauxite entails two processes. First, the ore is refined to eliminate impurities such as iron oxide, silica, titania, and water. Then, the resultant aluminum oxide is smelted to produce pure aluminum. After that, the aluminum is rolled to produce foil. RefiningBayer process The Bayer process used to refine bauxite comprises four steps: digestion, clarification, precipitation, and calcinations. During the digestion stage, the bauxite is ground and mixed with sodium hydroxide before being pumped into large, pressurized tanks. In these tanks, called digesters, the combination of sodium hydroxide, heat, and pressure breaks the ore down into a saturated solution of sodium aluminates and insoluble contaminants, which settle to the bottom. The next phase of the process, clarification, entails sending the solution and the contaminants through a set of tanks and presses. During this stage, cloth filters trap the contaminants, which are then disposed of. After being filtered once again, the remaining solution is transported to a cooling tower. In the next stage, precipitation, the aluminum oxide solution moves into a large silo, where, in an adaptation of the Deville method, the fluid is seeded with crystals of hydrated aluminum to promote the formation of aluminum particles. Calcinations, the final step in the Bayer refinement process. Smelting Smelting, which separates the aluminum-oxygen compound (alumina) produced by the Bayer process, is the next step in extracting pure, metallic aluminum from bauxite. Although the procedure currently used derives from the electrolytic method invented contemporaneously by Charles Hall and Paul-Louis-Toussaint Hroult in the late nineteenth century, it has been modernized. First, the alumina is dissolved in a smelting cell, a deep steel mold lined with carbon and filled with a heated liquid conductor that consists mainly of the aluminum compound cryolite. Next, an electric current is run through the cryolite, causing a crust to form over the top of the alumina melt. When additional alumina is periodically stirred into the mixture, this crust is broken and stirred in as well. As the alumina dissolves, it electrolytically decomposes to produce a layer of pure, molten aluminum on the bottom of the smelting cell. The oxygen merges with the carbon used to line the cell and escapes in the form of carbon dioxide. Rolling foil After the foil stock is made, it must be reduced in thickness to make the foil. This is accomplished in a rolling mill, where the material is passed several times through metal rolls called work rolls. As the sheets (or webs) of aluminum pass through the rolls, they are squeezed thinner and extruded through the gap between the rolls. The work rolls are paired with heavier rolls called backup rolls, which apply pressure to help maintain the stability of the work rolls. This helps to hold the product dimensions within tolerances. The work and backup rolls rotate in opposite directions. Lubricants are added to facilitate the rolling process. During this rolling process, the aluminum occasionally must be annealed (heat-treated) to maintain its workability. As the foil sheets come through the rollers, they are trimmed and slitted with circular or razor-like knives installed on the roll mill. Trimming refers to the edges of the foil, while slitting involves cutting the foil into several sheets. These steps are used to produce narrow coiled widths, to trim the edges of coated or laminated stock, and to produce rectangular pieces. For certain fabricating and converting operations, webs that have been broken during rolling must be joined back together, or spliced. Common types of splices for joining webs of plain foil and/or backed foil include ultrasonic, heat-sealing tape, pressure-sealing tape, and electric welded. The ultrasonic splice uses a solid-state weldmade with an ultrasonic transducerin the overlapped metal. Finishing processes For many applications, foil is used in I V / combination with other materials. It can be coated with a wide range of materials, such as polymers and resins, for decorative, protective, or heat-sealing purposes. It can be laminated to papers, paperboards, and plastic films. It can also be cut, formed into any shape, printed, embossed, slit into strips, sheeted, etched, and anodized. Once the foil is in its final state, it is packaged accordingly and shipped to the customer. Quality Control In addition to in-process control of such parameters as temperature and time, the finished foil product must meet certain requirements. For instance, different converting processes and end users have been found to require varying degrees of dryness on the foil surface for satisfactory performance. A wet ability test is used to determine the dryness. In this test, different solutions of ethyl alcohol in distilled water, in increments of ten percent by volume, are poured in a uniform stream onto the foil surface. If no drops form, the wet ability is zero. The process is continued until it is determined what minimum percent of alcohol solution will completely wet the foil surface. Other important properties are thickness and tensile strength. Standard test methods have been developed by the American Society for Testing and Materials (ASTM). Thickness is determined by weighing a sample and measuring its area, and then dividing the weight by the product of the area times the alloy density. Tension testing of foil must be carefully controlled because test results can be affected by rough edges and the presence of small defects, as well as other variables. The sample is placed in a grip and a tensile or pulling force is applied until fracture of the sample occurs. The force or strength required to break the sample is measured. The Future of Aluminium Foil The popularity of aluminum foil, especially for flexible packaging, will continue to grow. Four-sided, fin-sealed pouches have gained wide popularity for military, medical, and retail food applications and, in larger sizes, for institutional food service packs. Pouches have also been introduced for packaging 1.06 to 4.75 gallons (4-18 litres) of wine for both retail and restaurant markets, and for other food service markets. In addition, other products continue to be developed for other applications. The increase in popularity of microwave ovens has resulted in the development of several forms of aluminum-based semi-rigid containers designed specifically for these ovens. More recently, special cooking foils for barbecuing have been developed. However, even aluminum foil is being scrutinized in regard to its environmental friendliness. Hence, manufacturers are increasing their efforts in the recycling area; in fact, all U.S. foil producers have begun recycling programs even though aluminum foils total tonnage and capture rate is much lower than that of the easy-to-recycle aluminum cans. Aluminum foil already has the advantage of being light and small, which helps reduce its contribution to the solid waste stream. In fact, laminated aluminum foil packaging represents just 17/lOOths of one percent of the U.S. solid waste. For packaging waste, the most promising solution may be source reduction. For instance, packaging 65 pounds (29.51 kilograms) of coffee in steel cans requires 20 pounds (9.08 kilograms) of steel but only three pounds (4.08 kilograms) of laminated packaging including aluminum foil. Such packaging also takes up less space in the landfill. The Aluminum Associations Foil Division is even developing an educational program on aluminum foil for universities and professional packaging designers in order to help inform such designers of the benefits of switching to flexible packaging. Aluminum foil also uses less energy during both manufacturing and distribution, with in-plant scrap being recycled. In fact, recycled aluminum, including cans and foil, accounts for over 30 percent of the industrys yearly supply of metal. This number has been increasing for several years and is expected to continue. In addition, processes used during foil manufacturing are being improved to reduce air pollution and hazardous waste. Few Brands prevailing in the market. FRESHWRAPP SUPERWRAP HOMEFOIL NUTRIWRAP JACKSON FRESHWRAPP: Hindalco is Asias largest integrated primary producer of aluminium and among the most cost-efficient producers globally. Its house foil brands include Superwrap, Freshwrapp and Freshpakk semi-rigid containers, which are convenient and popular with consumers. Delivering never-before-tried solutions to customers in India and across the globe, Hindalco has the distinction of being Indias premier supplier of foil and foil laminates plain lacquered and printed Hindalcos best quality of Food Wrapping Foil that are basically used for wrapping food items such as chapatti, sandwiches and others. The product are available in different types of specification, they are made and developed from high quality materials. These products are available in different types specification. 11 micron X 300 mm 72 mtrs , 18 mtrs , 9 mtrs , 120 grams , 50 grams SUPERWRAP: Store About this product: Superwrap Aluminium Foil by Hindalco 72metre Keeps the food fresh and hygienic wherever you take.with this new Superwrap Pure Aluminium Foil by Hindalco. Mfg. by HINDALCO INDUSTRIES LTD. (foil division) HOMEFOIL: Hygienically safe for wrapping, storing, covering, sealing, baking and grilling of food products. Keeps food warm and fresh, with aroma and taste intact. Unique rust proof cutter for easy dispensing. Homefoil Jumbo Blue 75m x 300mm Code :A14HJB Homefoil Jumbo Yellow 35m x 300m, 500 gm Wt. Extra thick Code :A12JY Homefoil Jumbo Red 99m x 300mm Code :A8HJR NUTRIWRAP- Nutriwrap is aluminium foil which is mainly used for food packaging. It is an 11 micron aluminium foil which can be used for sweet boxes and Tiffin packaging. 11 micron being used against market standard of 9 micron matching international standards embossed foil being launched for the first time in india better strength more value for money edge over competitors Products: 9 meters pack (economy, standard, premium ) for house hold use. special economy size of 225mm width introduced for sweet boxes . 18 meters institutional pack . 72 meter jumbo pack for bulk users (hotels, mass catering) pull-up sheets for roti-wrap, sandwich-wrap, fast food / snacks restaurant. Why Aluminium Foil Freezer-to-oven convenience The only packaging that can withstand extreme temperature changes, aluminum can go from the freezer to the oven to the table saving time during food preparation. Microwaveability Its true aluminiumfoil containers can be used in microwave ovens!In fact, foods heat more thoroughly in aluminium than in plastic and retain more of their original texture and flavor. Transportability Aluminium containers are leak-resistant, sturdy, stackable, and keep foods fresher than plastic or Styrofoam containers. Easy clean up Choose easy clean-up or no clean-up. After cooking, save your aluminum containers and recycle them. Tri-oven ability Not only can aluminium containers be used in a microwave oven, they also stand up to conventional ovens and toaster ovens without melting, charring, or compromising the foods original flavour. These attractive properties of rolled aluminium used in packaging can be summarised (1) Durability and Strength Aluminium foil is commonly produced in the 1000 series alloys, alloyed only with iron and silicon. These alloys work harden when subject to cold deformation. The thickness (gauge), alloy and temper can be chosen so that the exact properties required can be achieved. Stamped foil containers therefore retain their shape and rigidity. (2) Lightness The low density and thinner sections of aluminium compared with some competing packaging materials means a reduced weight, saving energy in transport. (3) Thermal Conductivity Aluminium is an excellent conductor of heat and therefore the chilling and heating of the contents of aluminium packaging can take place quickly, with minimal thermal gradients. (4) Heat Resistance Aluminium packaging resists a very wide range of temperature, from the very cold to the very hot. There is no risk of cracking, melting or burning. Aluminium packaging products can be stored in the coldest deep freeze and heated in the hottest oven. (5) Barrier Properties Aluminium foil acts as a total barrier to light, gases and liquids and can extend the useful life of foodstuffs for long periods of time, measured in years. (6) Food and Drink Compatibility The vast majority of foods and drinks have no adverse effects on uncoated aluminium, so there is no contamination. With very acid or alkali ingredients a wide range of food-contact coatings are available affording full protection to the contents of the foil packaging or the can. (7) Decorative Potential Aluminium foil and can stock is compatible with all printing processes so that the contents of the foil or the can be attractively presented. (8) Foil Laminates Aluminium foil can be laminated to produce tough packaging systems that withstand rough handling in the distribution chain. (9) Sustainability of Aluminium Packaging The use of aluminium packaging saves food wastage and saves energy in transport. The aluminium can be recycled after use repeatedly with no loss in quality. The current recycling rate of the aluminium beverage can in the UK is 42%. The high value of aluminium in the waste stream means that it is economically viable as well as environmentally advantageous for aluminium packaging products to be removed from the waste stream for recycling. Local Authorities can raise revenue from collecting aluminium from the waste stream, subsidising less valuable materials. Schools and charities can raise funds by arranging to collect aluminium foil and beverage cans for recycling. Few more Advantages of Aluminium Foil Aluminium foil containers bring many advantages to the food packaging market. In combination, these advantages position aluminium foil containers uniquely among material choices for the food processing industry, the food service industry and consumer alike. Because of their unique combination of advantages, the aluminium foil container qualifies as the perfect package for numerous food packaging applications. Among these advantages are: Consumer Friendly: Because foil can withstand wide temperature changes better than other packaging materials, it can go from freezer to oven to the dinner table without changing containers. Aluminium foil containers are designed so that they nest very well, taking up little space Aluminium foil containers are leak-resistant and keep foods fresher whether in the refrigerator or in the freeze Aluminium foil containers are easy to clean up for re-use or for recycling Aluminium foil containers are versatile. Consumers can reheat or freeze food products directly in the foil container, dispose of it or recycle it. Foil containers have been selected by Meals on Wheels and by many take-out restaurants and food service companies for their great properties, low cost and convenience. Aluminiums conductivity helps speed both baking and freezing and allows faster and better product reconstitution than that of other packaging materials. Recyclable: One of aluminiums environmental advantages is its recyclability. Aluminium has an inherent value. As the leading recycled material in world, aluminium helps pay for many municipal recycling programs, saves billions of dollars annually in energy costs, helps create thousands of jobs and tax dollars in the collecting and processing industries and lowers the cost of aluminium The amount of aluminium recycled has doubled in the past ten years and now represents 28% of the scrap value of all recycled materials. It all adds uprecycling aluminium makes sound commercial as well as environmental sense .Aluminium is the most valuable consumer recycled material. At over $1,200 per ton, it is more than three times more valuable than the next most valuable material available for recycling Foil Container Designs and Applications- Aluminium foil containers serve a number of markets. A wide range of container designs are available in the retail market. As seen here, baking pans, roasting pans, muffin pans, pizza pans, cookie sheets, carryout containers, etc., are widely available to the consumer. Generally, these containers also come in a variety of sizes, depending on the specific consumer needs. Specialty items such as oven and burner liners are also in widespread use. An even wider selection of aluminium foil containers is available to other segments of the market, where aluminium foil containers can be focused on a specific market segment needs FOIL Usage: Packaging. As aluminium foil acts as a complete barrier to light and oxygen (which cause fats to oxidise or become rancid), odours and flavours, moisture, and bacteria, it is used extensively in food and pharmaceutical packaging. Aluminium foil is used to make long life packs (aseptic packaging) for drinks and dairy products which enables storage without refrigeration. Aluminium foil laminates are also used to package many other oxygen or moisture sensitive foods, and tobacco, in the form of pouches, sachets and tubes, and as tamper evident closures. Aluminium foil containers and trays are used to bake pies and to pack takeaway meals, ready snacks and long life pet foods. Aluminium foil is widely sold into the consumer market, usually in rolls of around 50 centimetres width and several metres in length [8]. It is used for wrapping food in order to preserve it, for example when storing leftover food in a refrigerator (where it serves the additional purpose of preventing odour exchange), when taking sandwiches on a journey, or when selling some kinds of take-away or fast food. Tex-Mex restaurants in the United States, for example, typically provide take-away burritos wrapped in aluminium foil. Insulation Aluminium foil is also widely used for thermal insulation (barrier and reflectivity), heat exchangers (heat conduction) and cable liners (barrier and electrical conductivity). Foils in special alloys are even used for structural honeycomb components for aircraft. Aluminium foils heat conductive qualities make it a common accessory in hookah smoking: a sheet of perforated aluminium foil is frequently placed between the coal and the tobacco, allowing the tobacco to be heated without coming into direct contact with the burning coal. EMF Shielding The typical shielding effectiveness of aluminium foil for a 100 MHz Spectrum is 80 dB per standard mil. It will block all broadcast radio waves when completely surrounding the receiver and absorb free standing waves when grounded. Cooking Aluminium foil is also used for barbecuing more delicate foods such as mushrooms and vegetables; food is wrapped in foil then placed on the grill, preventing loss of moisture that may result in a less appealing texture. As is the case with all metallic items, aluminium foil reacts to being micro waved. This is due to the effect of electric fields of the microwaves causing a build up of charge to form between the sharp points in the aluminium; if enough charge accumulates it will discharge to a different place on the foil, creating a spark (i.e., arcing). Due to frequent use in food services, this commonly leads to kitchen fires [citation needed]. The design of modern microwave ovens has been corrected so microwave energy cannot be reflected back into the magnetron, and aluminium packages designed for microwave heating are available. Art and decoration Heavier foils made of aluminium are used for art, decoration, and crafts, especially in bright metallic colours. Metallic aluminium, normally silvery in colour, can be made to take on other colours through anodization. Anodizing creates an oxide layer on the aluminium surface that can accept coloured dyes or metallic salts, depending on the process used. In this way, aluminium is used to create an inexpensive gold foil that actually contains no gold, and many other bright metallic colours. These foils are sometimes used in distinctive packaging. Geochemical sampling Foil is used by organic/petroleum geochemists for protecting rock samples taken from the field and in the lab, where the sample is subject to biomarker analysis. While plastic or cloth bags are normally used for a geological sampling exercise, cloth bags are permeable and may allow organic solvents or oils (such as oils imparted from the skin) to taint the sample, and traces of the plastics from plastic bags may also taint the sample. Foil provides a seal to the ingress of organic solvents and does not taint the sample. Foil is also used extensively in geochemical laboratories to provide a barrier for the geochemist, and for sample storage. Polishing steel A simple and inexpensive way to remove rust from and polish steel surfaces by hand is to rub it with aluminium foil dipped in water. The aluminium foil is softer than steel, and will not scratch the surface. As heat is generated by rubbing friction, the aluminium will oxidize to produce aluminium oxide. Aluminium has a higher reduction potential than iron, and will therefore leach oxygen atoms away from any rust on the steel surface. Aluminium oxide is harder than steel, and the microscopic grains of aluminium oxide produced creates a fine metal polishing compound that smoothes the steel surface to a bright shine. Ribbon microphones The material use in many ribbon microphones is aluminium leaf or imitation silver leaf as it is sometimes called. This is pure aluminium and is around .6-2.0 micron thick. It is in fact virtually the same material that the BBC used on Coles ribbons, with the exception that they also hand beat the leaf even more. They did this by sandwiching the ribbon between toilet paper and beating with a ball peen hammer. This cold forges the leaf. Corrugations must also be imparted into the ribbon, Coles used 25 per inch, RCA 44BX has 19 per inch (and is around 2 long) and the RCA 77 has 13 corrugations per inch. RCA ribbon material is around 1 1.5 micrometers (microns) or .00005 inch. The new Nady ribbon plus AEA both clearly advertise the fact they use 2 micron aluminium ribbon in their mics 4 P ANALYSES FOR THE PRODUCT- These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad groups that he called the four Ps of marketing: product, price, place, and promotion. Marketing-mix decisions must be made to influence the trade channels as well as the final consumers. Typically, the firm can change its price, sales-force size, and advertising expenditures in the short run. However, it can develop new products and modify its distribution channels only in the long run. Thus, the firm typically makes fewer Period-to-period marketing-mix changes in the short run than the number of marketing- Mix decision variables might suggest. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. Four Ps Four Cs Product Customer solution Price Customer cost Place Convenience Promotion Communication Winning companies are those that meet customer needs economically and conveniently and with effective communication. Product The product should provide solution to the customer that how cans the product can help them like how the aluminium foil is useful for the customer. Aluminium foil can provide following solutions- a) Food Protection A layer of alufoil acts as a complete barrier against the penetration of light, moisture and flavours so stopping contamination and the loss of organoleptic characteristics b) Hygiene, safety and product security Aluminium foil is safe for use in contact with foodstuffs, does not harbour or promote bacteria and is an ideal protection against contamination and product tampering. c) Heat performance Alufoil withstands high temperatures without distorting or melting. It also conducts and dissipates heat quickly -ideal for heat-sealing processes. d) Sustainability Alufoil saves weight and reduces spoilage of sensitive products. Easily laminated with other materials, alufoil improves the performance of flexible packaging substrates and makes thinner laminates possible so saving resources. Modern separation techniques allow aluminium foil in household waste to be extracted and then recycled at a fraction of its original energy cost. Price Price of product should lie in range which is affordable for customer or customer can justify the cost of the product. But price is not only the criteria for customer. Now a days customers are more concerned for quality than the cost. Place Product should be available at a place which is easily accessible to consumers. If the substitute product will be available easily than your product, customer moves towards those products. Promotion- Promotion of product should be in such a way that can attract the customer. Direct selling is most effective for aluminium foil but its very expensive time consuming. There are many brand of aluminium foil present in market so company have to increase brand awareness have to tell how its product is better than others. The most important customer of company is housewives who use the aluminium foil for food packaging, vegetable packaging. Company should target housewives and communicate them effectively that how aluminium foil are so useful for them and how our product is the best for them. Promotional Tools Each promotional tool has its own unique characteristics and costs. Advertising: Advertising can be used to build up a long-term image for a product (Coca-Cola ads) or trigger quick sales (a Searss ad for a weekend sale). Advertising can reach geographically dispersed buyers efficiently. Certain forms of advertising (TV advertising) typically require a large budget, whereas other forms (newspaper advertising) can be done on a small budget. Sales promotion: Although sales-promotion toolscoupons, contests, premiums, and the likeare highly diverse, they offer three distinctive benefits: (1) communication (they gain attention and usually provide information that may lead the consumer to the product); (2) incentive (they incorporate some concession or inducement that gives value to the consumer); and (3) invitation (they include a distinct invitation to engage in the transaction now). Sales promotion can be used for short-run effects such as dramatizing product offers and boosting sales. Public relations and publicity: The appeal of public relations and publicity is based on three distinctive qualities: (1) high credibility(news stories and features are more authentic and credible than ads); (2) ability to catch buyers off guard (reach prospects who prefer to avoid salespeople and advertisements); and (3) dramatization (the potential for dramatizing a company or product). Personal selling: Personal selling has three distinctive qualities: (1) personal confrontation(it involves an immediate and interactive relationship between two ormore persons); (2) cultivation (it permits all kinds of relationships to spring up,ranging from a matter-of-fact selling relationship to a deep personal friendship);and (3) response (it makes the buyer feel under some obligation for having listenedto the sales talk). Direct marketing: All forms of direct marketingdirect mail, telemarketing, Internet marketingshare four distinctive characteristics: They are (1) non-public (the message is normally addressed to a specific person); (2) customized (the message can be prepared to appeal to the addressed individual); (3) up-to-date (a message can be prepared very quickly); and (4) interactive (the message can be changed depending on the persons response). Output of Primary Research- People know why dont know why they buy, but they know why they dont buy. Housewives believe that aluminum foil keep food (Roti) warm, fresh and Healthy. (Definition of fresh for them is maintaining softness of roti) Housewives buys aluminum foil because their friends buy it, because their children urge to buy it, and because retailer force them to buy by giving some incentives. Among those who dont buy it because they know that use of aluminum foil for wrapping chapattis, doesnt help to keep it fresh. Cotton Tissue paper is good and cost effective replacement to wrap chapattis instead of aluminum foil Where product stands- Product X Distribution Network is very weak. Brand awareness is almost zero. Packaging is Dull, doest stand out like Competitors. Product X is more use in local Saloons for Hair Coloring. X is used in HUKA FOILS. Unwanted SKUs of X have created lot of confusions. Objective of Study- Current size of aluminum food wrapping foil industry: Brand size Current growth rates of aluminum food wrapping foil industry Market shares Region wise local competitors Scientific differentiation in benefit between these products and aluminum foils Demographic and Psychographic consumer profile media habits Brand proposition: Which brand benefit will take up a unique position in consumer mind. BCG matrix for the product TheBCG matrix also calledBCG modelrelates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. TheBCG matrixmodel is aportfolio planningmodel developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitly also company business units)into four categories based on combinations ofmarket growthandmarket sharerelative to the largest competitor. What is BCG matrix and how does the BCG model work? BCG STARS(high growth, high market share) Stars are defined by having high market share in a growing market. Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS(high growth, low market share) These products are in growing markets but have low market share. Question marks are essentially new products where buyers have yet to discover them. The marketing strategy is to get markets to adopt these products. Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. BCG CASH COWS(low growth, high market share) Cash cows are in a position of high market share in a mature market. If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. Investments into supporting infrastructure can improve efficiency and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS(low growth, low market share) Dogs are in low growth markets and have low market share. Dogs should be avoided and minimized. Expensive turn-around plans usually do not help. Our product lies in BCG QUESTION MARK. It means product is in growing market but have low market share. Question marks are essentially new products where buyers have yet to discover them. So good promotional strategies should be adopted, Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. Conclusion The findings are that the brand awareness of the product has increased more than double within two months duration and now we should promote the specific quality of our product and increase the sales by converting the awareness of the product into sales. NOTE: I have not mentioned the products name on which I did this project due to an NDA signed by (Eggfirst) with their clients.